It has streamlined its catalog and distribution while undergoing renovation improvements at store level. The company has been an Internet retailer since 1998. Certain stores are located in power centers. In more recent years, the chain has continued to follow consumer traffic, echoing the retailing trend of opening some freestanding stores, including some next door to competitors. As shopping malls became more popular during the later half of the 20th century, JCPenney began relocating and developing stores to anchor the malls. Before 1966, most of its stores were located in downtown areas.
Most JCPenney stores are located in suburban shopping malls.
JCPenney stores often house several leased departments such as, Seattle's Best Coffee, optical centers, and portrait studios. In addition to selling conventional merchandise, JCPenney offers large Fine Jewelry departments, The Salon by InStyle, and Sephora inside JCPenney.
Penney Company, Inc doing business as JCPenney and abbreviated JCP) is a midscale American department store chain with 689 locations in 49 U.S.
